Thought & Theory

In Theory

Bizo - Remarkable Business Targeting

Bizo has created a new approach to online B2B marketing with precise ad targeting that’s based on a prospect’s bizographics - industry, functional area, seniority, size of company, education, sex, location and more. This unique understanding of a person’s bizographics allows Bizo to deliver powerful ad targeting based on these anonymous attributes and behaviors.

Our good friends at Bizo launched their site a few weeks ago in conjunction with the OMMA Global Conference. It’s been an absolute pleasure working with Russ and his team, and we wish them luck.

Not like they will need it. Look for more Bizo visual goodies in the portfolio soon.

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