Thought & Theory

In Theory

Flip Video Camera, simply genius.

I heard about the Flip Video Camera about 6 months ago and thought “why didn’t I think of that??” The Flip Video Camera is one of those products that just works. Short background from the Flip website:

Introducing the Flip Video Ultra Series, the world’s simplest camcorder. It lets you capture the everday moments that happen anywhere and share them with friends and family everywhere. So now, shooting video is as easy as taking a picture. And sharing is as easy as turning on your computer. Shoot Anything. Share Everything.

NYTimes has a great article reviewing the Flip Camera and all of its success in the past year. Success? I would say so! 13% of the camcorder market in one year, that is amazing. It helps when you develop and market a product for a user base of over 1 million users (YouTube) and your every day video enthusiast on top of that. Marketing that speaks for itself in my mind.

I’m definitely going to grab one of these cameras, hopefully expense it :) and you should see some videos very soon.

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