Thought & Theory

In Theory

What if Design was Actually Recognized by the General Public?

What if designers were heralded as much as musicians, actors or sports figures? What if your best friend could spout off names like Paul Rand, Milton Glasner or Jonathan Ive as fast as Jordan, Will Smith or Kanye?

There’s an interesting discussion going on at A Brief Message about the importance of design and why its not featured in publications like NY Times and other big media entities. While I agreed with the article at first, part of me questioned why design needed to be brought into society’s spotlight. More importantly, what benefit does it bring to the discipline when being a designer means you can achieve fame and fortune? Would it help things at all?

Not that the design profession is a pure profession of angelic creative martyrs but on the whole, you get into design because you love it, not for the paycheck or notoriety. You get into design knowing that your own parents will not understand exactly what you do. You get into it knowing that you could make more waiting tables or working as a manger at some store. Designers aren’t driving down the road in Aston’s, top down, throwing $100’s out of the window. Most of us choose to be designers for much simpler reasons.

So if design stays transparent in society with a little fanfare here and there, that’s just fine for me. People will continue to design great things and designers will be just fine being noticed by their peers.

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