Thought & Theory

So i’ve been feverishly reading books for my self-taught semester of design (about 3/4 of the way done), and it was interesting to note that a lot of these books advocated methods that were slightly different of what 37 signals practices. Slightly confused, I decided to fire off an email and ask them what they thought about it.

So here was my question:

“Many design thinkers really advocate deep, rich design research. Its a lot of documentation, interviewing, meetings and even more documentation just to get to the planning/prototyping stage. After reading some of the literature 37signals has put out, it seems like you guys stray away from this workflow in general. What’s your general workflow like? Is it different from traditional design workflow?”

This was a great response:

…”It’s like a conversation. You don’t sit down at the cafe, listen to your friend for two hours straight, and then talk for two hours straight. You take turns, constantly going back and forth, and the discussion finds its way.”

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